At Ara I worked on a brief that was about attracting new people to Christchurch through a unique experience or culture. The experience had to be pre-existing in some form, but could be updated/ expanded to create a specific draw to Christchurch. My focus was on the music culture in Christchurch and turning the band and gig sub culture into something Christchurch is known for. The final came together as a branding presentation and pitch for an expo booth concept.
